The social post that launched the most epic Olympian homecoming
Singapore has ever seen.
PR Awards 2017 | GOLD, Best Use of Content
GOLD & SILVER, Best Use of Social Media
Marketing Excellence Awards 2016 | GOLD, Excellence in Social Media Marketing
In 2016, Singaporean national swimmer Joseph Issac Schooling swam against the world’s best in the 100m Butterfly category.
From his past days’ performance, Singapore had its hopes high. This could be his first-place win.
And Changi Airpot wanted to be the first to wish Joseph congratulations on his impending victory.
So, we stuck by our guns and planned ahead for a congratulatory note that only Changi Airport could pull off.
We put all our pieces together, and we waited.
From the moment the start buzzer sounded off, we held our breath in anticipation.
And the millisecond Joseph hit his record, we sprang into action.
Within moments of keying in the numbers ‘5-0-3-9’, our post went live.