The 54km Drive

The National Day video that out-performed Esso’s social benchmarks,
on a shoestring budget.

National Day means one thing on social. Celebratory content from every possible brand and angle.
Esso wanted to create a tribute video for a nation it’s grown with since 1965, that was also uniquely its own.
10 hours of filming, a 54-kilometre drive and one missing drone later, we pulled it off.
Client: ExxonMobil Singapore