The mobile app that turned Samsung customers’ post-purchase experience into a
star selling point & boosted repurchase
Awards | MobEx Awards 2018
SILVER, Best Campaign: CRM Loyalty and Engagement
SILVER, Best Campaign: Multiple Mobile Channels
BRONZE, Best App: Utility
BRONZE, Best Campaign: Tablet
Everyone loves snagging a spiffy new gadget, but not as much a month later when they’re red-faced on the phone
with a customer care exec. who doesn’t really care.
Samsung didn’t just want to sell products. They wanted to create an effortless lifestyle and experience for users.
So we created mySamsung app. An after-sales platform to take care of every need.
We also supported this with social content for flash deals, contests and handy tips for all Samsung users.