Brand Hijack

Adapt and Grow’s best-performing OOH campaign and social sidekick
that gave our legal teams a near heart attack.

Awards
MARKies 2020 | SILVER, Most Creative – Digital
Marketing Excellence Awards 2019 | BRONZE, Excellence in OOH Advertising

Did you hear about the one time IKEA, McDonald’s, Grab and Uniqlo got their identities stolen borrowed?

Long story short, we were tasked to get Adapt and Grow’s name in the public’s headspace.
Why? Because they provide free career support that Singaporeans need. Free.
But people barely knew they existed.

So, we launched four doppelgänger ads.
Designs that walked the same walk. Lines that talked the same talk.

All strategically located where our hijacked brands were found, island-wide.

Of course, we didn’t stop there.

We took over Singaporeans’ screen time by spoofing their favourite social promos: airfare deals,
exclusive fast food launches and more.

And boy, did it work.

Even the brands themselves couldn’t resist getting in on the conversation.

BUT WAIT – THERE’S MORE!

In late-2019, when fresh grads were facing a lack of stable entry-level opportunities, we suited up as
their favourite trending food brands…

Plus their favourite Halloween event…

Halloween Career Trick-or-Treat | MyCareersFuture.sg

Haunted by the job search process? Banish your troubles and turn things around with MyCareersFuture.sg. With plenty of career opportunities for fresh graduates, you can turn this nightmare into a thrilling career journey! https://go.gov.sg/wsgo-careertrickortreat

Posted by Workforce Singapore – WSG on Sunday, 13 October 2019

And we partnered with the news platforms they follow religiously,
to connect this social generation with available opportunities on our job search portal MyCareersFuture.sg.

Last but not least, full-page insurance spoof ads in the papers helped convince worrisome parents
that the solution to their children’s job hunt woes, lay but a weblink away.

carenkky

carenkky

Brand Hijack

Adapt and Grow’s best-performing OOH campaign and social sidekick
that gave our legal teams a near heart attack.

Awards
MARKies 2020 | SILVER, Most Creative – Digital
Marketing Excellence Awards 2019 | BRONZE, Excellence in OOH Advertising

Did you hear about the one time IKEA, McDonald’s, Grab and Uniqlo got their identities stolen borrowed?

Long story short, we were tasked to get Adapt and Grow’s name in the public’s headspace.
Why? Because they provide free career support that Singaporeans need. Free.
But people barely knew they existed.

So, we launched four doppelgänger ads.
Designs that walked the same walk. Lines that talked the same talk.

All strategically located where our hijacked brands were found, island-wide.

Of course, we didn’t stop there.

We took over Singaporeans’ screen time by spoofing their favourite social promos: airfare deals,
exclusive fast food launches and more.

And boy, did it work.

Even the brands themselves couldn’t resist getting in on the conversation.

BUT WAIT – THERE’S MORE!

In late-2019, when fresh grads were facing a lack of stable entry-level opportunities, we suited up as
their favourite trending food brands…

Plus their favourite Halloween event…

And we partnered with the news platforms they follow religiously,
to connect this social generation with available opportunities on our job search portal MyCareersFuture.sg.

Last but not least, full-page insurance spoof ads in the papers helped convince worrisome parents
that the solution to their children’s job hunt woes, lay but a weblink away.

Client: Workforce Singapore, Adapt and Grow

Brand Hijack

Brand Hijack

Adapt and Grow’s best-performing OOH campaign and social sidekick that gave our legal teams a near heart attack.

Awards MARKies 2020 | SILVER, Most Creative – Digital Marketing Excellence Awards 2019 | BRONZE, Excellence in OOH Advertising

Did you hear about the one time IKEA, McDonald’s, Grab and Uniqlo got their identities stolen borrowed?

Long story short, we were tasked to get Adapt and Grow’s name in the public’s headspace. Why? Because they provide free career support that Singaporeans need. Free. But people barely knew they existed.

So, we launched four doppelgänger ads. Designs that walked the same walk. Lines that talked the same talk.

All strategically located where our hijacked brands were found, island-wide.

Of course, we didn’t stop there.

We took over Singaporeans’ screen time by spoofing their favourite social promos: airfare deals, exclusive fast food launches and more.

And boy, did it work.

Even the brands themselves couldn’t resist getting in on the conversation.

BUT WAIT – THERE’S MORE!

In late-2019, when fresh grads were facing a lack of stable entry-level opportunities, we suited up as their favourite trending food brands…

Plus their favourite Halloween event…

And we partnered with the news platforms they follow religiously, to connect this social generation with available opportunities on our job search portal MyCareersFuture.sg.

Last but not least, full-page insurance spoof ads in the papers helped convince worrisome parents that the solution to their children’s job hunt woes, lay but a weblink away.

Client: Workforce Singapore, Adapt and Grow

Adapt and Grow’s best-performing OOH campaign and social sidekick
that gave our legal teams a near heart attack.

Awards
MARKies 2020 | SILVER, Most Creative – Digital
Marketing Excellence Awards 2019 | BRONZE, Excellence in OOH Advertising

Long story short, we were tasked to get Adapt and Grow’s name in the public’s headspace.
Why? Because they provide free career support that Singaporeans need. Free.
But people barely knew they existed.

So, we launched four doppelgänger ads.
Designs that walked the same walk. Lines that talked the same talk.

We took over Singaporeans’ screen time by spoofing their favourite social promos: airfare deals,
exclusive fast food launches and more.

In late-2019, when fresh grads were facing a lack of stable entry-level opportunities, we suited up as
their favourite trending food brands…

And we partnered with the news platforms they follow religiously,
to connect this social generation with available opportunities on our job search portal MyCareersFuture.sg.

Last but not least, full-page insurance spoof ads in the papers helped convince worrisome parents
that the solution to their children’s job hunt woes, lay but a weblink away.